SUM was founded by Susan Kim in 2016 in Seattle, Washington. On a mission to bridge cultures and cities through the universality of fashion, SUM prides itself in carrying unique pieces from Seoul and Los Angeles with a focus in making K-fashion (Korean fashion) more accessible to the U.S. Market.
Working directly with vendors in Seoul, LA, NYC, and Seattle, we are able to provide a curated collection of high caliber pieces that are produced with careful deliberation and consideration for quality and style. We work to bring looks that you see on your favorite influencers, celebrities, and artists with new designs dropping each month that cater to the wide variety of styles that K-fashion encompasses.
We take pride in uplifting emerging brands and working with AAPI, BIPOC, LGBTQ+ designers. We work to provide you with pieces that you tell your friends about, that you continuously reach for and that make you feel your best.
You’ll always have a welcoming experience at SUM.
"Love yourself and be yourself."
Susan Kim, Founder